In a few weeks, more than 5,000 people will be heading to Dallas to gather for Shop.org Retail’s Digital Summit. From retail companies, to technology providers, to start-up innovators many more — it is being called a “who’s who” of the digital retail community. How does one go about organizing their own two and a half days at the Summit? To help you decide, we’ve highlighted a few of our must-attend workshops and sessions happening at this year’s get-together.
Monday, September 26 | 8:00am-5:00pm (Separate Registration and Additional Fee apply)
This workshop will be a valuable day-long deep dive into the latest digital marketing tactics and best practices that produce results and should be beneficial for all levels from rookie to veteran digital pro. From the Retail’s Digital Summit website, topics for the workshop include: learning how using live chat coupled with big data can drive revenue; 28 proven customer acquisition tips you can put to work immediately; and much more that you will walk away with in your toolbox.
A great list of interesting topics and well-suited speakers at this Workshop makes it top my list. If you still have questions at the end of the day, join the Speaker Roundtables and ask fellow digital commerce executives questions regarding paid search, SEO, email marketing, mobile, marketplaces, affiliates, attribution and more.
Tuesday, September 27 | 4:15pm-5:00pm
I’ve found that the most learning actually takes place when you put the like-minded folks together in a more intimate, free-form setting, and that is exactly what the Post Session Chats do. No matter what your area of interest — cross-border eCommerce, customer experience, cutting edge digital, omnichannel retail or digital marketing — it’s all available in focused groups of guided discussion. Come to these casual chats with your questions ready, and prepare to be led by some of the best in the biz.
Monday, Tuesday, Wednesday | By Appointment
Whether you need new solutions for a specific problem to simply needing a fresh perspective, these 30 minute sessions by Echidna, one of the retail industry’s most trusted eCommerce experts, have proven invaluable for retailers over the years. Topics to discuss include eCommerce platform expertise and re-platforming guidance, custom analytics, conversion rate optimization, user experience improvement, and eCommerce usability guidance. Echidna clients include the likes of Kohl’s, Michael Kors, Aveda, and more.
The icing on the cake is that every retailer who has a 1:1 is guaranteed a Jawbone Mini Jambox, and one lucky retailer will take away an Apple Watch! You can request your appointment here.
Wednesday, September 28 | 9:15am-10:30am
I was thrilled to see a keynote focused on augmented and virtual reality on the list and would highly recommended catching this talk. It’s rare to have this type of opportunity to see how some of the leaders in the industry are using AR/VR to transform the way brands touch consumers digitally. If you aren’t super familiar, AR/VR is predicated to be a $120 billion market by 2020 (that is only 3 years, folks).
Mitch Joel, President of Mirum will host this year’s Digital Retail Fast Track Program and is joined by Johnna Marcus, Senior Director, Sephora Innovation Lab, Sephora and Sophie Miller, Business Development, Tango, Google.