eTail East 2016; Echidna Minneapolis eCommerce Agency; Design + Technology + Marketing; Cloud-based eCommerce

Three Things You Need to See at eTail East 2016

It’s that time of year again. eTail East is kicking off next week bringing together eCommerce and omnichannel retail innovators. I sit back and think of what the first eTail was like in 1999, right before the dot-com bubble burst, and find the transformation that retail has undergone since then amazing. Responsive site design — what was that? Shop online and pick up in store — come again? Can anyone say Cartwheel App?

This year, eTail East is happening from August 15-18, 2016 at The Sheraton in Boston, MA. It will bring together 900 retailers, 100 speakers, and many service and solution providers under one roof. Working for one of the retail industry’s most trusted eCommerce agencies, Echidna, I love following all these events for the networking. And not only for the purpose of future partnerships, but also because I’m able to learn how other brands are growing online presence through eCommerce and digital marketing. Being able to celebrate the things that are working and learn from those that aren’t is invaluable.

eTail East last year toted some great presentations from industry leaders like Jason Goldberger from Target, Stormy Simon, then-President at, and Marshall Porter, then-SVP and GM, International of Gilt Groupe. This year also promises some amazing keynotes, sessions and networking opportunities. If you’re short on time, though, how do you pick just the cream of the crop? In the end, it depends where your brand sits today and your goals for tomorrow, but as usual, I took the time to pick my top Must Attends.

1. Panel Discussion: Turning Traffic Into Sales: Making The Mobile Experience Better For Today’s Consumers

This made my Top 3 for obvious reasons. More consumers are shopping on mobile devices, and it is predicted this will continue to increase. Make sure your brand is ready and join the panelists to hear their thoughts around taking your mobile strategy from soup to nuts and firing out the updates you need to really see a difference in conversion on these devices. The panel that they have brought together to talk on this topic should make for a great discussion — the panel members bring extensive experience in various facets of eCommerce, digital marketing, IT management, and user experience.

Industry Experts Speaking:
Eileen Shulluck, VP of eCommerce for luxury boutique Kirna Zabete
Michael Zuccato, Director of Online Marketing for Sourcebooks
Mike DiMiele, Director of Marketing for Pampered Chef
Damon Burgess, Web Development for One Way Furniture

When: 3:25pm, Tuesday, August 16 (Track C)

2. Keynote: The Future Of Retail And The Convergence Of Customer Centricity, IoT And Omnichannel

First of all, if you aren’t familiar with Thoryn Stephens, you should get to know him. He has an incredibly interesting background as a business professional and web analytics guru. As the Chief Digital Officer of American Apparel, he manages their digital business across a global network of 17 websites. This keynote will feature him discussing how to leverage customer centricity as the foundation of your consumer strategy, practical applications of omnichannelm and how the IoT is shaping the consumer experience. I’m looking forward to hearing his thoughts on what is considered a loaded topic for many retailers in this can’t-miss keynote.

When: 9:55am, Wednesday, August 17th

3. Retailer Only Chats and Cocktails

I stated it earlier, but a huge part of this conference is learning what has (or hasn’t) worked for other brands. We are all in this together, so network with fellow retailers before the actual conference kicks off! With 5 tables to choose from, this is a great time to mingle with fellow retailers, and also learn from them.

Industry Experts Hosting:
Table 1: Achieving Omnichannel Success with Eileen Shulock, VP eCommerce, Kirna Zabete
Table 2: Jumpstart Your Start Up with Christine Monaghan, Director/VP eCommerce, Villa
Table 3: Hosted By: Rosie Manfredi, Director, User Experience, Digital Commerce, Harry and David
Table 4: Attribution Best Practices with Amy Boaz, Sr. Manager Global Digital Marketing, Global eCommerce, Lenovo

When: 5:00pm, Wednesday August 17th

What sessions are you excited to attend? What speakers are not-to-be-missed in your book?
Kali Kasprzyk
Kali Kasprzyk
Kali leads business development for Echidna. Feel free to email her with any questions about Echidna. Or if you just want to know how to pronounce her last name.