If the retail world could agree on one thing, I think it would be that the 300+ speaker line up at Shoptalk 2016 is impressive. No surprise, then, that the attendees include some of the biggest names in fashion, eCommerce marketplaces, high-profile startups, and so on (not to mention happy hours with people from social media giants like Facebook, Twitter, and Pinterest, along with folks from Google and Amazon). The industry has been waiting for an event like this for years — one that joins all forces together to collaborate on how to create and execute a strategy to harness the power of the 21st century consumer.
Working for a company that’s known for helping brands in retail to design, build, and grow their names online, I’m excited to have the opportunity to attend and listen to experts that live and breathe the industry daily. From keynote speakers to in-depth sessions and fireside chats to strolling the first-of-its-kind Main Street (hey, Echidna will be there at table T67 B!) — putting together a schedule seems like a daunting task. It was a big undertaking, but I’ve narrowed down to my three must-attend tracks (in order of when they happen).
To me, this is what disrupting in this industry is all about — perfecting your strategy and being able to actually execute on it when you get back to the office. This session will spend time on traditional digital marketing spaces of social and mobile, along with additional experimental areas that brands are now using to reach shoppers in new places and across a wide variety of consumer touchpoints.
Industry Experts Speaking:
PRAMA BHATT: Vice President of Digital and eCommerce, Ulta Beauty
BRYON COLBY: SVP, Digital Commerce, Cornerstone Brands
DAVID HEATH: Founder & CEO, Bombas
SHAN-LYN MA: CEO & Co-Founder, ZOLA Registry
You know by now that if your brand isn’t online, you’re missing a huge group of customers. However, just putting up an online storefront is only one piece of the puzzle. Consumers’ expectations of eCommerce experiences are shifting, and this talk will go over what this means for businesses aiming to stay ahead of growing customer needs. This session will have Magento CEO Mark Lavelle discussing what shifts he’s seeing in terms of how consumers discover, engage and transact online. Scott Thompson, CEO of ShopRunner, will also share his insight on customers’ growing demands of eCommerce delivery options and timeframes, along with addressing loyalty benefits that prove critical to keep shoppers coming back.
Manufacturers are anxious to take control of the brand experience. While most brands still rely heavily on retail partners for sales, they are also investing heavily in their own digital offerings — many are expanding the breadth and depth of their site content and building out eCommerce capabilities. Through these initiatives, brands aim to better understand shoppers’ browsing and buying habits, develop deeper relationships with customers, and also realize greater margins on sales. In this session, brand leaders will discuss how they supplement retail partner relationships with direct relationships and sales.
Industry Experts Speaking:
FRANCIS ARRASTIA, Sr. Director, Wholesale.com, Levi Strauss & Co.
PAUL S. CARROLL, VP of Digital & eCommerce Creative, New York & Company
AMANDA P. GREENBERG, Sr. Director of eCommerce, Ferrara Candy
AJIT SIVADASAN, VP/GM Global eCommerce, Lenovo