And no, we’re not being paid by Tealium to write this — one of our recent clients chose to use it as a single front end solution for managing all of their 3rd party integrations. After seeing it in action, Tealium just feels pretty compelling to us. And it’s not only us. If you go to Tealium’s homepage, you’ll see a selection of testimonials from some high profile companies, such as this one from Urban Outfitters:
Tealium enables our marketing team to manage vendor tags on their own without requiring ongoing IT resources. Tealium had the right combination of technology, vision and customer support. We look forward to using Tealium to improve the speed and agility of digital marketing operations.
Tealium is a great option for improving reporting and consolidating traffic data across platforms and campaigns. Having done implementations for a ton of different analytics and business intelligence tools, we feel like Tealium is a pretty solid aggregate solution. Overall, it’s quite user friendly and their technical/account support is really good too. They’ve also been really responsive and hands-on during the project, and just easy to work with in general. Before you begin using it, though, feel free to check out some others in the space such as Webtrends Analytics, Adobe SiteCatalyst, Google Analytics, IBM Digital Analytics, or Perforce.
Regardless of what you use, we definitely recommend implementing some sort of tag management system to improve your understanding of the customer journey. After all, understanding is the first step to mastery. As da Vinci said, “The noblest pleasure is the joy of understanding.” Okay, so that might be a stretch. But use the product — it rocks.