Tealium Tag Management Review

Tealium is a pretty sweet solution when it comes to tag management.

And no, we’re not being paid by Tealium to write this — one of our recent clients chose to use it as a single front end solution for managing all of their 3rd party integrations. After seeing it in action, Tealium just feels pretty compelling to us. And it’s not only us. If you go to Tealium’s homepage, you’ll see a selection of testimonials from some high profile companies, such as this one from Urban Outfitters:

Tealium enables our marketing team to manage vendor tags on their own without requiring ongoing IT resources. Tealium had the right combination of technology, vision and customer support. We look forward to using Tealium to improve the speed and agility of digital marketing operations.

Key benefits of Tealium

  • Easy event tracking for Google Analytics
  • PPC tracking across all platforms: Google is probably the most widely used, but if you’re using anything in addition to Google, then this is critical so that you can have a holistic view of your PPC performance.
  • Operation from a single JavaScript object: In light of this, it’s super easy to set up and maintain. This is one of the things the Tealium marketing team really tries to hammer home – the ease with which it can be used by any non-IT team members, allowing the IT folks to do their thing and not worry about tedious requests from the non-techies.

Alternatives to Tealium to consider

Tealium is a great option for improving reporting and consolidating traffic data across platforms and campaigns. Having done implementations for a ton of different analytics and business intelligence tools, we feel like Tealium is a pretty solid aggregate solution. Overall, it’s quite user friendly and their technical/account support is really good too. They’ve also been really responsive and hands-on during the project, and just easy to work with in general. Before you begin using it, though, feel free to check out some others in the space such as Webtrends Analytics, Adobe SiteCatalyst, Google Analytics, IBM Digital Analytics, or Perforce.
Regardless of what you use, we definitely recommend implementing some sort of tag management system to improve your understanding of the customer journey. After all, understanding is the first step to mastery. As da Vinci said, “The noblest pleasure is the joy of understanding.”  Okay, so that might be a stretch. But use the product — it rocks.

Dave Haase
Dave Haase
Don't let his Stanford MBA fool you -- at heart, Dave's a real Indiana boy, and from time to time you can find him off-roading in his Jeep with his wife and kids. Feel free to email him with any questions related to eCommerce.