Our own hometown retail giant, Target, has collaborated with the minds over at Google to create a unique mobile experience for customers in stores this holiday season.
Target rolled out the new in-store mobile experience this month to tap into the 75% of holiday shoppers that intend to use their smartphones in-store this year. And while a lot of other retailers have followed a certain formula when it comes to mobile experiences, what Target is really aiming for here is simply a unique and fun experience for shoppers to help ease the stress of holiday shopping. And in the spirit of the season, Target is even giving $1 to the St. Jude Children’s Research hospital for each game played.
Speaking of the games, there are six in all, and the entire experience is called Bullseye’s Playground (Bullseye, or Spot, is Target’s dog mascot). To get into the games, shoppers just have to go to Target.com/Play on their phone, and as shoppers move through a Target store, they’ll find new codes that unlock different characters, games, and levels.
The full results of Bullseye’s Playground have yet to be seen, but it’s clear that Target has built an in-store mobile experience that is vastly different from any of its competitors’. If you make it to a Target this holiday season, be sure to try out Bullseye’s Playground, and share your experience in our comments section below!