Mozu, the SaaS enterprise eCommerce platform, recently published a report on the current state of retail technology, pitting consumers’ expectations against retailers’ offerings. The folks over at Evigo, the Poland-based international eCommerce news provider, were kind enough to summarize the report, and we found one specific portion of the findings particularly troubling.
Obviously, there are a million things a company could invest in when it comes to technology, but in Mozu’s report, the scope of the survey was limited to some of the most prominent retail-related pieces of technology around today, which are:
And when it comes to the results, over 40% of the retailers surveyed reported no planned investment in any of the above technologies. It could be that many of those retailers have already invested in some of those technologies in recent years, but nevertheless, with the rapid pace of technological progression, a complete lack of investment seems to be, in our opinion, potentially unwise.