Retailers Underinvesting in Technology

Disturbingly, many retailers report limited planned investment in tech for 2015.

Mozu, the SaaS enterprise eCommerce platform, recently published a report on the current state of retail technology, pitting consumers’ expectations against retailers’ offerings. The folks over at Evigo, the Poland-based international eCommerce news provider, were kind enough to summarize the report, and we found one specific portion of the findings particularly troubling.

The candidates vying for investment

Obviously, there are a million things a company could invest in when it comes to technology, but in Mozu’s report, the scope of the survey was limited to some of the most prominent retail-related pieces of technology around today, which are:

  • Geofencing
  • In-store beacons
  • Mobile payments
  • Buy online, pick up in-store
  • Augmented reality
  • Dedicated mobile app
  • Connected car
  • Connected home

And when it comes to the results, over 40% of the retailers surveyed reported no planned investment in any of the above technologies. It could be that many of those retailers have already invested in some of those technologies in recent years, but nevertheless, with the rapid pace of technological progression, a complete lack of investment seems to be, in our opinion, potentially unwise.

But we could be wrong. What are your thoughts? Feel free to share in the comments section below!
Echidna Team
Echidna Team
Echidna is an eCommerce agency based in Minneapolis. We drive eCommerce transformation, create inspired customer experiences, enable eCommerce technologies, and help retailers attract and convert customers. Feel free to email us with any questions related to eCommerce design, technology, or marketing.