Discover New Trails

Chain Reaction Cycles, a nearly $1B company and the world’s largest online bike site, needed a world class eCommerce system & Community platform to support their growing business and community. By digging into their user’s goals, the experience was driven on key customer personas and segments. In collaboration with Professional Access, Echidna delivered a multi-device, multi-channel commerce & social experience on web and mobile that will drive digital business to users all over the world.
Our Role

User Research


User Testing & Validation

User Journeys & Task Flows

Ecommerce Development

UX Integration & Support

Mobile Web Applications

Audits & Compliance

Business Enablement