eCommerce Fit for the Crew

Founded in 1985 by an Olympic rower, Boathouse Sports provides custom on- and off-field apparel to elite institutions and athletes around the world. Echidna replatformed Boathouse Sports' massive system of microsites to Mozu and built a custom application on top, enabling end-customers to set up their own microsites. The result is time and money saved by Boathouse Sports' business users, ultimately allowing them to invest in marketing their game-changing microsite model.

Our Role


User Research

UX Design