We’re constantly talking to retailers about their online brand strategy and how to help them increase site conversions. So when the team at Mozu came out and said the one word to describe today’s retail landscape was “transformed,” I couldn’t have agreed more. We hear it daily talking to folks in the industry. Just think back even 16 years ago and then hit fast forward — wow, how consumers’ shopping habits have evolved.
In this “Age of the Customer” — where mobile devices keep getting faster, smarter and more ubiquitous — the retailer needs to be innovative. With the power of digital commerce not just on their laptops or desktops but literally in the palm of their hands, consumer expectations have shot through the roof. Shoppers have become accustomed to doing almost everything — from buying groceries and researching prices to reading reviews and getting promotions — on the go, wherever they want, 24/7.
At the same time, digital commerce is booming more than ever: US online retail sales will reach more than $500 billion by 2020, up from $373 billion in 2016, according to Forrester’s US Online Retail Forecast: 2015-2020. In order for retailers to compete in this constantly-growing, fast-paced environment, where demands are high and the pressure is on, providing a seamless customer journey across devices and channels is a must.
Yet, retailers are struggling to deliver the omnichannel experiences their customers expect and to engage them in ways that inspire conversions. One thing is certain: Retailers need to embrace the future right now in order to provide the frictionless path-to-purchase journey today’s shoppers crave. When it comes to identifying the latest trends driving consumers, the digital strategies retailers must adopt to stay on top of their game, and the modern solutions they need to meet the needs of their customers, I’d highly recommend downloading Mozu’s new eBook titled Modern Digital Strategies for Customer Experience Success. The eBook covers top trends, digital strategy, top pain points with legacy commerce solutions, the modern commerce solution, case studies and the Top 5 things retailers need to do now to innovate and surpass their competitors. Basically, it’s a survival guide for retailers in 2016.
The above blog post contains excerpts from Mozu and is being used with proper permissions.