Lewk is a brand new men’s apparel subscription service from co-founders Drew Pearson and Scott Kuhlman. Phonetically pronounced like the word look, that’s exactly what Lewk will help men refine. With three subscription tiers, Lewk’s promise is simple: “Premium menswear delivered monthly or on-demand.” But Lewk aims to be more than just a subscription service — it wants to exist as an authentic lifestyle brand for the modern professional man. As one simple example, instead of using imagery showing a bearded hipster on a beach surrounded by a bunch of 20-year-old female models, Lewk will portray its products in realistic, everyday situations — at the office with colleagues, or at home with the kids, or out on a date with the significant other.
So why are we telling you about Lewk? Well, Echidna happens to be responsible for Lewk’s technical development, which in this case takes the form of a mobile-first experience made possible by the Magento platform.
We won’t bore you with too many of the technical details right now (but hey, if you’re into that kind of thing, feel free to shoot us a note), but we think it’s safe to say that the Lewk experience is going to be pretty awesome — after all, we designed it! Don’t just take our word for it, though — head over to lewk.com and get exclusive early access. Lewk will launch to the public later this month.
We’re excited about what the future holds for Lewk. Congrats to the entire Lewk team, and keep an eye out for more Lewk news from us in the future.