How April 21st Will Change Your Search Ranking, Google Algorithm Change

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.

That’s straight from Google’s blog post, which has gained the attention of webmasters across the globe.
It’s estimated that more than 60% of all Google searches are now performed on mobile devices, so it makes sense that Google is going to be placing more weight on mobile-friendliness. This signifies the importance of user experience on mobile devices, and Google’s new update is set to provide higher search visibility to websites that are mobile user friendly.

So what does this announcement mean to your business? How should you prepare yourself so that your search rankings don’t take a hit?

Emphasize mobile-friendliness

Google doesn’t clearly play favorites between a mobile website and responsive design, but one thing is clear — a business that doesn’t have a mobile-friendly site will be penalized. So if your business does not have a mobile-friendly website, this is the time to build one.
We recommend having a responsive design over a separate mobile website (as does Google), as it eliminates the need to perform link building and update for mobile and main website separately. A responsive design will automatically adapt your site to the size of the user’s screen, across all mobile devices. Check on the mobile friendliness of your site and start resolving the issues identified by Google right away.

Speed up your site

In order to avoid user frustration and a poor user experience because of slow mobile pages, ensure that your mobile pages load quickly. Check your website speed with PageSpeed Insights.

Avoid the following

a. Blocked Javascript, CSS and image files
b. Videos that don’t play
c. Faulty redirects
d. Mobile only 404s
e. App download interstitials
f. Irrelevant cross links between mobile and desktop content
g. Slow mobile pages

Read a detailed report on how to avoid these mistakes here.

Implement app indexing

Google will now use information from indexed apps as a factor in ranking for signed-in users who have the app installed, and content from indexed apps will be featured more prominently in search results.

Act now! There are 22 days left to get mobile-friendly for Google. Make your website mobile-ready, reduce those load times, and increase your chances for gaining traffic after Google’s next update.


Mobile Readiness Audit

Roshni Isaac
Roshni Isaac
Roshni is passionate about all things analytical: dreaming up different ways of using analytical techniques to improve businesses is what keeps her up at night! She has extensive experience in the field of digital analytics and conversion rate optimization. Feel free to email her with any questions related to analytics and optimization.
  • Pratibha Mod

    I think the best solution would be using a mobile responsive template and than fetching it in Google webmaster tools for mobile:smartphone to make sure Google index the blog in this period and we could get the benefit of this search engine algorithm update. I did this for and i am pretty sure that this search engine update is going to increase my search engine appearance.