The news broke last week, but here’s what you need to know.
We’ve broken down the story into its most important elements. Enjoy!
1. The deal will go into effect sometime in the first half of 2015.
The exact date isn’t known yet (or if it is, we haven’t seen it), but rest assured, it’s going to happen soon.
2. This isn’t the first time they’ve had such an agreement.
They had a very similar deal from 2009 to 2011. For reasons unknown, Google and Twitter didn’t extend that partnership when it was set to expire in July 2011.
3. Both Twitter and Google think they’ll benefit.
On Twitter’s end, the deal offers another chance to monetize its user base and platform, something that it has struggled to do in the past. It will probably also increase interactions with Twitter, both from users and non-users, since Google is used by such a ridiculously large number of people. Google will basically be getting access to the premier source of real-time content on the Internet, something that it never quite built with Google Plus.
4. Ad revenue isn’t in the deal.
Surprisingly, there’s supposedly no ad revenue as part of the agreement. The assumption experts are making is that Twitter will receive data licensing payments in exchange for giving Google access to its firehose.
Did we miss something? Let us know in the comments!
Sara ran her own boutique marketing agency for years before joining Echidna. She enjoys walking through the Minneapolis Skyway System for hours at a time. Feel free to email her with any questions related to digital marketing.