IRCE 2016; Echidna Minneapolis eCommerce Agency; Design + Technology + Marketing; Cloud-based eCommerce

Five Things You Should Do at IRCE 2016

It’s that time of year again. IRCE is kicking off on June 7 for a four day event at McCormick Place West in Chicago, IL. With eCommerce changing faster than ever, this year is a can’t-miss for companies looking to build strong strategies and also learn how to follow through and execute. The content for IRCE is curated by the team at Internet Retailer magazine, which is focused on all things eCommerce — so you can rest assured that you’ll be getting a conference full of industry experts, an exhibit hall filled with the latest and greatest solution providers, and a community ripe for networking with thousands of like-minded industry peers.

Working for a company that’s known for helping retail brands design, build, and grow their names online, I’m excited to have the opportunity at Echidna to attend and listen to fellow experts that live and breathe the industry daily. When you look at the 200+ speakers, 130+ conference sessions and nearly 600 vendors covering over 250,000 square feet… it can be a daunting task to put together a schedule. It was a big undertaking, but I’ve narrowed it down to five must-attend aspects of IRCE 2016.

1. Session: Taking the Re-Platforming Plunge: How One Retailer Made Sense of the Technology Options
Cherri Newbury, President and Co-Founder –
Thursday, June 09, 2016 3:45 pm to 4:15 pm

In a world where homegrown systems are making an exit for more scalable, speedier, lower TCO cloud commerce technologies, this is a can’t miss. Making sense of the options and choosing the right vendor are daunting tasks that have paralyzed some eCommerce execs. But not Cherri Newbury, president and co-founder of Her company has been through eCommerce replatforming four times and knows very well that choosing the right vendor can take longer than implementing the technology. She will discuss the ins-and-outs of finding a vendor along with actually implementing the technology. Among her topics will be: how to make sure the vendor you choose can actually do the work you want; how to understand the language of technology so you get what you think you’re getting; how to create clear communications; how to make sure the vendor’s staff can work with your staff; and more.

2. Mozu Booth (#329)
Mozu is the cloud commerce platform that simplifies enterprise commerce. Mozu promises to drive top line revenue, optimize the bottom line, and keep retailers on top of technology with SaaS updates. Top Internet Retailer brands like Bluefly, Jelly Belly, and Shindigz use Mozu as their eCommerce platform. Even better, the Echidna team created a Mozu accelerator to shorten brands’ traditional eCommerce project timeline by up to 50%, allowing organizations to rapidly build and deploy fully functional, rich, responsive eCommerce experiences while also streamlining future upgrades and ongoing enhancements and dramatically reducing total cost of ownership. Plus, you’ll get a free Jawbone Mini Jambox and automatically be entered to win a DJI Phantom 3 Drone and Apple Watch just for setting up a demo and swinging by. Request an appointment here.

3. Session: How a 100-Year-Old Electrical Supply Company Became an eCommerce Powerhouse
Michael Mayer, Director of E-Business Strategy & Commerce – Crescent Electric Supply Co.
Tuesday, June 07, 2016 9:00 am to 9:30 am

It’s great to see so many B2B focused tracks this year. Mayer will discuss how Crescent Electric, a company with $1.2 billion in sales, is going through a major shift in how it goes to market. He’ll talk about how the company built its eCommerce team, created content, and addressed pricing, functionality and e-marketing. He’ll explain how the company overcame both internal roadblocks, such as commissions, salespersons’ resistance and field education, and external roadblocks, such as communication to customers and coordinating customer’s existing processes with eCommerce processes. And he’ll wrap up with how the company revised its strategy based on learnings from early efforts.

4. Meet 1:1 with an eCommerce Expert
Request your time slot here.

Don’t miss this opportunity to connect with one of our eCommerce experts to discuss anything and everything related to designing, building and growing your brand online. If you have questions on what the right eCommerce platform is for your brand, what a re-platform entails, how to improve site conversion through a strong user experience — or if you just want to have us do a complimentary digital marketing assessment to help you understand what your competitors are doing and how to you improve your brands marketing online — then this meeting would be a great use of your time while at IRCE. You also get to take away a free Jawbone Mini Jambox and are entered to win an Apple Watch, simply for meeting.

5. Session: Prescriptions for the Growing Pains of Mid-Market E-Retailers
Steve Elkins, President – WEBS America’s Yarn Store
Darren Hill, Chief Executive Officer, Co-Founder – WebLinc
Gabrielle Gallo, Head of E-Commerce – The Sak Brand Group
Wednesday, June 08, 2016 1:15 pm to 1:45 pm

This session will bring together mid-market retailers in all phases of growth to share their experiences and lessons. Attendees will hear strategies for ramping-up an eCommerce team, meeting customer service needs, scaling marketing efforts and more. Attendees will gain a better understanding of the key performance indicators they should monitor to ensure they don’t outgrow order management systems, warehousing or fulfillment, and that their platform can scale with growing traffic and catalog size.

What sessions at IRCE 2016 are not-to-be-missed in your book? Which vendors are on your list to visit?
Kali Kasprzyk
Kali Kasprzyk
Kali leads business development for Echidna. Feel free to email her with any questions about Echidna. Or if you just want to know how to pronounce her last name.