According to this article, retail sites are becoming slower all over the web. In an age of advancing technologies, it seems as though sites should be getting faster, but in many cases, the opposite is apparently true.
It’s not a secret that longer load times can cause potential sales to go unrealized, as the concept itself is obviously quite intuitive: a slow site will lead to a frustrated user, which will lead to a lost sale. It’s nice, though, to be able to attach figures to this idea, and luckily, many studies have proven this point. One such study found that a mere one second delay in loading time can cause a 7% drop in the conversion rate. So naturally, page load speed is something to be concerned about.
There are a few common denominators in many slow sites. It just so happens, though, that they’re also pretty simple fixes. One of the most basic things slowing down a lot of sites out there is the use of uncompressed/unoptimized images. While many responsive designs need fairly high quality images for when the content is displayed on larger devices, this doesn’t mean that the files have to be large. Look no further than the header image of this article to see that: it’s a fairly high resolution image, but using an image optimizing website, we were able to cut the size down from over 1 MB to about a third of a MB. Check out our recent article for more details on image optimization and more fundamental fixes to improve page load speed.