Sara comes to Echidna from RSP Marketing, a digital agency, where she served as Partner and Co-Founder. In her new role as Director of Marketing, she will bring her dynamic background and knowledgeable team to launch the marketing services division. Sara’s extensive experience and the expertise of her digital marketing practice compliments Echidna’s vision as a technology and marketing agency in its distinctive approach to implement full-service marketing solutions.
In her 15+ years in marketing, technology and specialty retail, Sara has specialized in developing and maintaining long-term client relationships. She is able to quickly identify, target and secure strategic business that is sustainable and profitable for clients’ campaigns. At RSP Marketing, she led a team of creative, results-focused trailblazers to execute over 150 successful digital marketing campaigns in a variety of industries including eCommerce, B2B, B2C, non-profit, tourism, and government agencies. As a thought leader within the industry, Sara also served as an advisor to technology and consumer start-ups, and consulted on social media policy and training for small to large companies.
This strategic talent acquisition further demonstrates our vision of combining the best technology and the best of marketing into a single agency to help our eCommerce clients grow and succeed.
“We’re overwhelmingly excited about the addition of Sara and company to the Echidna team. This strategic talent acquisition further demonstrates our vision of combining the best technology and the best of marketing into a single agency to help our eCommerce clients grow and succeed,” said Adam Roozen, CEO of Echidna Inc.
In her new role as Director of Marketing, she will be leading a team to execute multi-channel digital marketing campaigns for Echidna’s world-class eCommerce, B2B, and B2C clients. The marketing services include integrated marketing strategy, email marketing, PPC, media buying, social media marketing, content creation, social media training, eCommerce optimization, optimization strategy, measurement and analytics, A/B testing and multi-variant testing, behavioral targeting, and SEO.
“What attracted me to Echidna was its leadership and innovation as a technology and marketing agency. My entire team is thrilled to join a company of growth-minded individuals who care about delivering data-driven, results oriented products to the marketplace. The transition to Echidna has been seamless as it is a perfect match of core values, vision, and culture,” said Sara Marino.
Echidna is a full-service technology and digital marketing agency that delivers end-to-end eCommerce development, UX design, and digital marketing solutions. We do this and more by calling on a depth and breadth of knowledge, experience and expertise. By building long-term partnerships, we deliver digital marketing solutions that consistently achieve outstanding results.