There were a number of disgruntled readers after our last post claimed that content marketing might not work for every company out there (update: we’ve subsequently taken down that post). The word “data” was thrown around quite a bit — specifically, a lack of data that would support our claim that content marketing might not be as effective as it once was.
This is designed to try to fix that. We’re looking to accumulate data from you and any other marketers you know on the effectiveness of your content marketing efforts in 2014. Before you weigh in, though, a few notes:
Have at it, and feel free to share the poll with fellow marketers — the more input, the better.