Improve your site step by step
using research, analytics & UX

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WHAT IS boost ?
Boost is a product designed to continuously improve the profitability of your website. Boost incrementally exposes issues and presents relevant opportunities for improvement. Echidna's unique mixture of UX, retail, and optimization expertise allows us to holistically analyze aspects of your online business from site flow to usability to styling. The result is a set of tangible recommendations for your site, followed by continuous impact measurement to drive real results.

The Boost Cycle

cycle

The Boost Philosophy

Traditional Website Redesigns

A typical path for traditional website redesigns is often a large scale endeavor that averages close to a 3 year span. This creates huge gaps in your ability to reach customers with relevant design patterns and timely feature functionalities.

Continuous Redesign Optimization

Instead, incremental updates - based on site analysis and heuristic evaluation - reduce stagnant periods of underachievement. Continuous improvements to your design, UX, content and page flow are a recipe for increased conversion, customer retention and new business.

Why Incremental Improvements to Your Conversion Rate?

Even a small lift in your conversion rate can have significant impact on your revenue. Conversion optimization utilizes testing to maximize the percentage of website visitors that become customers.

conversion rate

Increase Conversion

Increase Conversion

Whether it be a hiccup in your registration flow, a gap in your browse & search, or a roadblock in your checkout - we'll expose the issues and get you on track. And it's not all bad news - we'll highlight positive trends in your user flows to suggest new oppurtunities.

Reduce Usability Errors

Reduce Usability Errors

The accumulation of minor issues can wreak havoc on your site’s conversion and user experience. We reduce common usability errors that you may not even know exist, as well as remove any dead ends in your experience that leave your customers in the lurch.

Enhance Customer Engagement

Enhance Customer Engagement

What’s in it for me? Customers expect a contextual experience - otherwise, loyalty gets fickle real fast. Whether that be incentivizing savings or prompting your service values, we outline key moments in the user experience in which you need to connect with your customer and understand their needs & desires.

Optimize Key User Flows

Optimize Key User Flows

Let’s face it, you want customers to love your brand - they need to feel your personality and grasp your level of commitment to their needs. From Fortune 500 Companies to Mom-and-Pop Shops, we have provided strategic consultation on how to positively reflect your brand & style and integrate it into your site’s UX.

When it comes to creating experiences that have your user in mind, Echidna does it best. With years of usability, eCommerce and retailing experience - we’ve been helping retailers increase their profitability while enhancing the customer experience.
By applying best practice UX and merchandising principles with data analysis, we can help you identify pain points and areas of opportunity in your experience, and provide tangible insights & recommendations to improve.
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    Ergodyne
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    KL Mountain

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