Some people watch the game for the game, and others… well, others just watch for the commercials. This year’s commercials bring a lot of what you’d expect, but there are a few curveballs thrown in the mix (or interceptions, or something). Anyway, read on for some analysis, a few thoughts, and most of all, commercials!
A lot of big-name auto manufacturers have opted out of spending millions on 30- or 60-second spots this year. Specifically, companies such as Audi, Volkswagen, General Motors, Lincoln, Ford, Jaguar, Honda and Acura — all of whom have invested in commercials in past years — have decided that it’s simply not worth it this year.
And that might be for good reason. At $4.5 million for a 30-second spot, companies could potentially get more bang for their buck by investing in advertising elsewhere. According to Digiday, here are a handful of digital media opportunities that would also cost around $4.5 million:
Still, last year’s game was the most watched television program in U.S. history with over 110 million viewers, and this year’s is projected to have an equally large audience. So it seems like it could be a better option than some of the cost comparable options above (e.g., paid Facebook video views).
(Has since been removed)
There are a good number of other companies that will definitely be airing commercials during the big game, but they’re keeping things under wraps until Sunday (or, in cases like Doritos, they have voting underway or something similar). Here’s a list of most of the other big names that you should keep an eye out for during the commercial breaks:
Did we miss something? Let us know in the comments below!