Big_Game_2015_Commercial_Guide

It’s coming up on Sunday — here’s a sneak peek of Monday’s water cooler talk.

Some people watch the game for the game, and others… well, others just watch for the commercials. This year’s commercials bring a lot of what you’d expect, but there are a few curveballs thrown in the mix (or interceptions, or something). Anyway, read on for some analysis, a few thoughts, and most of all, commercials!

Many brands notably absent

A lot of big-name auto manufacturers have opted out of spending millions on 30- or 60-second spots this year. Specifically, companies such as Audi, Volkswagen, General Motors, Lincoln, Ford, Jaguar, Honda and Acura — all of whom have invested in commercials in past years — have decided that it’s simply not worth it this year.
 
And that might be for good reason. At $4.5 million for a 30-second spot, companies could potentially get more bang for their buck by investing in advertising elsewhere. According to Digiday, here are a handful of digital media opportunities that would also cost around $4.5 million:

  • A week of Snapchat ads
  • 22 days of a trending topic on Twitter
  • A year of sponsored content on DailyMail.com
  • 3.5 billion display ads
  • 3 days of homepage takeovers on Yahoo, AOL, and MSN
  • 50 million Facebook video views

Still, last year’s game was the most watched television program in U.S. history with over 110 million viewers, and this year’s is projected to have an equally large audience. So it seems like it could be a better option than some of the cost comparable options above (e.g., paid Facebook video views).

The Commercials

Always

 

BMW

 

Bud Light

 

Budweiser

 

Carl’s Jr.

 

Coca Cola

 

Dove Men+Care

 

E!’s “The Royals”

 

EAT24

 

GoDaddy

(Has since been removed)

Kia

 

Lexus

 

McDonald’s

 

Mercedes-Benz

 

Mophie

 

Nationwide

 

Nissan

 

Paramount: Terminator Genisys

 

Paramount: Hot Tub Time Machine 2

 

Skechers

 

Skittles

 

Snickers

 

Sprint

 

Toyota

 

T-Mobile

 

Victoria’s Secret

 

Walt Disney Studios: Tomorrowland

 

Wix.com

 

Other notable entrants

There are a good number of other companies that will definitely be airing commercials during the big game, but they’re keeping things under wraps until Sunday (or, in cases like Doritos, they have voting underway or something similar). Here’s a list of most of the other big names that you should keep an eye out for during the commercial breaks:

American Family Insurance
Avocados from Mexico
Carnival
Doritos
Esurance
Farmer’s Insurance
Fiat Chrysler
Discover Card
Jublia
Loctite
Microsoft
Pepsi
SquareSpace
TurboTax
WeatherTech
Weight Watchers

Did we miss something? Let us know in the comments below!

Sara Marino
Sara Marino
Sara ran her own boutique marketing agency for years before joining Echidna. She enjoys walking through the Minneapolis Skyway System for hours at a time. Feel free to email her with any questions related to digital marketing.