It comes as no surprise, then that B2B marketers plan to increase their digital content output. But with this barrage of content hitting a newsfeed near you, and an ever-increasing savvy consumer, what does this mean for your brand?
Marketers are pressed for time now more than ever, and they’re required to be both content and technology experts. Most small to medium-size B2B companies don’t have the luxury of in-house creative expertise, so many modern marketers have to handle copywriting and design on their own. Social media feeds are full of brands pushing “Look at Me” messaging, so it’s ridiculously hard to stand out in the noise. A lot of companies try to increase the quantity of content, which inherently risks affecting quality. On top of that, consumers are becoming more savvy and swimming through the dredge of self-promoting content that’s out there. Finally, many B2B companies suffer from inadequate consumer insights and reporting, unable to know if content is driving and converting traffic.
Knowing your audience, and engaging them with relevant, quality content will make your company stand out. Aim high by beginning to build relationships with potential buyers and influencers within your niche in the digital space. Make sure your messaging stays on-point with a well planned multi-channel strategy, all while keeping your target audience in mind.
Those ideas might sound a little idealistic, but they’re attainable if you following these tactics: